Privacy and Data Mining

Privacy preserving data mining deals with hiding an individual’s sensitive identity without sacrificing the usability of data. It has become a very important area of concern but still this branch of research is in its infancy .People today have become well aware of the privacy intrusions of their sensitive data and are very reluctant to share their information. The major area of concern is that non-sensitive data even may deliver sensitive information, including personal information, facts or patterns. The basic idea of privacy preserving data mining is to ensure that data mining algorithms are implemented effectively without compromising the security of sensitive information contained in the data. In addition a brief discussion about certain privacy preserving techniques are also